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‘‘The idea of a self-explanatory design really impressed us’’

Interview with Till Schneider by Gerrit Terstiege

Braun headquarters
© Gary Hustwit

The architect Till Schneider has been a member of the board of trustees of the rams foundation for many years. He is a partner in the internationally renowned architectural firm schneider+schumacher, which has offices in Frankfurt, Berlin, Vienna, Tianjin, and Shenzhen. We spoke to Schneider about architectural designs that have been important to him in the last thirty years, his creative partnership with Michael Schumacher, and about the future development of the design and architecture fields.

GT: Till, schneider+schumacher designed the Braun headquarters in Kronberg, which was completed twenty-five years ago. After a quarter of a century, how do you look back on the project today?

TS: Braun was an important project for us back then, as it is still today, because it brought us into contact with a different kind of corporate architecture. We were of course familiar with Braun’s design philosophy, but we realised through our exchange with them how close we actually are to what Braun stands for. Nevertheless, one cannot translate something like this directly, in other words, one cannot create a building that looks like a pocket calculator or a hi-fi system. With this in mind, it was important for us to design something that is both functional and innovative, so that the result has a pleasing effect on the people who work there. And for those who spend the money on it, the result should be something memorable, yet not loud. Communicative architecture, so to speak.

The architect Till Schneider has been a member of the board of trustees of the rams foundation for many years. He is a partner in the internationally renowned architectural firm schneider+schumacher, which has offices in Frankfurt, Berlin, Vienna, Tianjin, and Shenzhen. We spoke to Schneider about architectural designs that have been important to him in the last thirty years, his creative partnership with Michael Schumacher, and about the future development of the design and architecture fields.

The architect Till Schneider has been a member of the board of trustees of the rams foundation for many years. He is a partner in the internationally renowned architectural firm schneider+schumacher, which has offices in Frankfurt, Berlin, Vienna, Tianjin, and Shenzhen. We spoke to Schneider about architectural designs that have been important to him in the last thirty years, his creative partnership with Michael Schumacher, and about the future development of the design and architecture fields.

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Braun headquarters
Dieter Rams visiting the office of schneider+schumacher in Frankfurt, speaking with its founders Till Schneider (on the left) and Michael Schumacher. (in the middle).